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Case study

How an online fashion store tripled its ROAS

Northwind Apparel came to us with rising costs and unclear data. Here is what we changed and what happened next.

3.4x

ROAS

+182%

Revenue

-41%

Cost per sale

Northwind Apparel

The challenge

Northwind Apparel was spending more each month without knowing which campaigns actually brought sales.

What we did

  1. Rebuilt conversion tracking so every sale was counted once.
  2. Restructured campaigns around margin, not revenue.
  3. Tested new landing pages and ad copy every two weeks.

The result

Within four months the account was profitable on every campaign, and the team finally trusted their numbers.

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How an online fashion store tripled its ROAS | Insoservice