Case study
Cutting cost per lead in half for a property developer
Skyline Homes came to us with rising costs and unclear data. Here is what we changed and what happened next.
-52%
Cost per lead
2.1x
Qualified leads
38
Site visits / month
Skyline Homes
The challenge
Skyline Homes was spending more each month without knowing which campaigns actually brought sales.
What we did
- Rebuilt conversion tracking so every sale was counted once.
- Restructured campaigns around margin, not revenue.
- Tested new landing pages and ad copy every two weeks.
The result
Within four months the account was profitable on every campaign, and the team finally trusted their numbers.
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