From page 4 to the top 3 for a dental clinic

The challenge

BrightSmile Dental was spending more each month without knowing which campaigns actually brought sales.

What we did

1. Rebuilt conversion tracking so every sale was counted once.
2. Restructured campaigns around margin, not revenue.
3. Tested new landing pages and ad copy every two weeks.

The result

Within four months the account was profitable on every campaign, and the team finally trusted their numbers.