Case study
Fixing broken tracking for a SaaS trial funnel
Cloudly came to us with rising costs and unclear data. Here is what we changed and what happened next.
+34%
Tracked conversions
-28%
CPA
100%
Trial to paid tracked
Cloudly
The challenge
Cloudly was spending more each month without knowing which campaigns actually brought sales.
What we did
- Rebuilt conversion tracking so every sale was counted once.
- Restructured campaigns around margin, not revenue.
- Tested new landing pages and ad copy every two weeks.
The result
Within four months the account was profitable on every campaign, and the team finally trusted their numbers.
More results
Northwind Apparel
eCommercePerformance Max
How an online fashion store tripled its ROAS
3.4x
ROAS
+182%
Revenue
-41%
Cost per sale
Skyline Homes
Real EstateGoogle Ads Management
Cutting cost per lead in half for a property developer
-52%
Cost per lead
2.1x
Qualified leads
38
Site visits / month
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