Why your Google Ads conversions do not match your sales
A short, practical guide you can follow this week, with the exact steps we use for clients.
AR Ayesha Rahman3 Oct 2026 7 min read
Tracking
Most accounts we audit make the same few mistakes. Here is how to spot them and what to do instead.
1. Start with the goal
Decide which action really matters: a sale, a booked call or a qualified form. Track that first.
2. Check the data
Compare what your ad platform reports with what your CRM or store shows. A gap of more than 10% means tracking needs work.
3. Fix, then scale
Only put more budget in once the numbers line up.
Clean data is the cheapest growth lever you have.
Need a hand? Ask for a free audit and we will check it for you.